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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. What is the definition of a regex pixel?

A) It is used for DCO campaigns.
B) It is a special pixel created within the BlueKai DMP that associates your data campaigns with your back-end server data transfer endpoint configuration.
C) It is a pixel used for ID swapping.
D) It is a javascript tag used for sending user level category information back to the browser.
E) It is a pixel for transmitting audience data out in real time at the time of page load.

2. Which two are primary use cases for tagging media creatives? (Choose two.)

A) Site Side Optimization
B) Media validation
C) Frequency capping
D) Prospecting

3. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) A single seat shared by all regions
B) Global template with local nuances
C) Global DMP nerve center
D) Full agency control
E) Horizontal regional empowerment

4. What is the reason to use batch versus real-time SDT?

A) If you have limited data storage capacity or if you do not have the resources to implement SDT on a server
B) If you want user data transferred directly to your server
C) If you want to receive user data as it is collected on users via HTTP POST or GET requests
D) If you want user data sent without authentication

5. What is the meaning of an Index of 17 in the Oracle DMP?

A) The user is 17 percent as likely to be in the category than the average user in the selected universe.
B) The user is 17 percent more likely to be in the category than the average user in the selected universe.
C) The user is 17 times more likely to be in the category than the average user in the selected universe.
D) The user is 1/17 as likely to be in the category than the average user in the selected universe.

Solutions: