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Oracle 1Z0-340-24 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Branding, Deliverability & Email Management | 13% | - IP warming and deliverability setup - Subscription and preference management - Email configuration, personalization and compliance |
| Eloqua Fundamentals & Data Model | 15% | - Platform architecture and core concepts - Data objects, relationships and data capture - Data enhancement and AppCloud usage |
| Implementation Overview | 10% | - Prerequisite documents and required attendees - Major milestones and key deliverables |
| Security & Administration | 12% | - Asset permissions and contact-level security - User creation and security groups - Company and instance settings |
| Campaign & Program Automation | 12% | - Campaign Canvas configuration and usage - Program Builder and Program Canvas features - Automation logic and workflow design |
| Forms, Landing Pages & Tracking | 11% | - Tracking script and microsite setup - Form creation, advanced techniques and external integration - Landing page configuration and customization |
| Data Management & Import/Export | 14% | - Contact/account fields, views and custom objects - Data import/export tools and automation - Data standardization and prioritization |
| CRM Integration & Advanced Services | 13% | - Sales tools, reporting, lead scoring and AI capabilities - Supported CRM integrations and components - Integration setup, troubleshooting and closed-loop reporting |
Oracle Eloqua Marketing 2024 Implementation Professional Sample Questions:
Which three factors negatively affect an IP address's sender reputation? (Choose three.)
- A. recycled spam trap
- B. inconsistent send volumes
- C. high engagement
- D. spam complaints
- E. lists of active contacts
Which two are use cases for using Data Import and Export features? (Choose two.)
- A. a scheduled import of external data to a Custom Object
- B. a scheduled export of Activity data
- C. a scheduled export of Custom Object data
- D. a scheduled import of external data to Contacts or Accounts
In which three ways can contacts be added to Eloqua? (Choose three.)
- A. Feeder App
- B. Form Submit
- C. Decision Step
- D. Update Rule
- E. CRM Integration
You are creating a prompted report to be sent on a schedule by an Insight Agent?
What type of filter do you need to create?
- A. prompted filter
- B. scheduled filter
- C. inline filter
- D. named filter
What does it mean when a contact has "No Status" for an email group status? (Choose the best answer.)
- A. They were previously subscribed and have now unsubscribed to that group and will not receive any emails of that type.
- B. They were previously subscribed and have now unsubscribed to that group and will receive emails of that type.
- C. They have neither subscribed nor unsubscribed to that group and will receive emails of that type.
- D. They have neither subscribed nor unsubscribed to that group and will not receive any emails of that type.
