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What is the duration of the Marketing-Cloud-Consultant Exam
- Format: Multiple choices, multiple answers
- Length of Examination: 105 minutes
- Passing Score: 67%
- Number of Questions: 60
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
Who should take the Marketing-Cloud-Consultant exam
The Salesforce Marketing-Cloud-Consultant Exam certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Certified Marketing Cloud Consultant. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Marketing-Cloud-Consultant Exam certification provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass the Salesforce Marketing-Cloud-Consultant Exam then he should take this exam.
Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Integration | 20% | - Marketing Cloud Connect configuration and troubleshooting - Extension products and integration solutions - Data model support for personalized messaging - Integration with Salesforce CRM and external systems |
| Data Modeling and Management | 21% | - Contact configuration and identity management - Data import, export and transformation - Data extensions, attribute groups and relationships - Reporting, tracking and data views |
| Automation | 20% | - Automation Studio activities and workflows - Journey Builder design and implementation - Scheduling and monitoring automations - Complex automation scenarios and best practices |
| Discovery and Architecture | 16% | - Data and segmentation strategy design - Solution design and architecture planning - Long-term solution maintainability and scalability - Requirements gathering and analysis |
| Messaging | 11% | - Content personalization and dynamic content - Email, SMS and push message design - Message delivery and optimization - Cross-channel messaging strategy |
| Account Configuration | 12% | - User roles, permissions and security settings - Sender authentication and deliverability management - Mobile Studio configuration and features - Account hierarchy and business unit setup |
