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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email. Which personalization string should they include as the href attribute in the link?

A) %%view_email_url%%
B) %%vawp%%
C) %%view_online%%
D) %%view_as_webpage%%

2. A company synchronizes CRM Contacts into Marketing Cloud every fifteen minutes. Marketing users complain that recently updated customer preferences are sometimes missing from campaigns launched immediately after CRM changes. Which explanation is most likely?

A) Publication Lists block synchronized updates.
B) Subscriber Keys prevent CRM synchronization.
C) Synchronized Data Extensions update according to scheduled synchronization rather than instantly.
D) Journey Builder caches CRM records permanently.

3. A customer is creating a re-engagement campaign. The campaign only targets subscribers who have had emails fail at send time due to Held status within the last 60 days. The goal is to send an SMS to the subscribers asking them if they want to update their email address. What should a consultant recommend to meet the criteria?

A) Use Data Extension Extract and Import activities from Automation Studio to inject the subscribers into a CloudPage used as an Entry Source by Journey Builder.
B) Use SQL Query and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.
C) Use SQL Query and File Transfer activities from Automation Studio to inject the subscribers into an API Event used as an Entry Source by Journey Builder.
D) Use Tracking Extract, File Transfer, and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.

4. Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately
200,000 subscribers. They want to send a reminder three days later at the subscribers' optimized send time. What solution should they use?

A) Automation Studio
B) Automation Studio and Interaction Builder
C) Automation Studio and Journey Builder
D) Journey Builder

5. Every day at 3 a.m., Northern Trail Outfitters' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends. What end-to-end process should deliver this efficiently?

A) Scheduled Automation > File Transfer > Import > Series of Query Activities
B) Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends
C) Triggered Automation > Import Activity > Series of Query Activities > Series of Sends
D) Triggered Automation > Import > Data Extension Extract > Marketing Journey

Solutions: