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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must be sent to each applicable customereven if they have unsubscribed.
Which component should be configured to provide this functionality?

A) Sender Profile
B) Send Classification
C) Delivery Profile

2. Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?

A) An automation that contains several recurring emails and decisioning points
B) An automation that Imports subscriber data regularly and updates key data extensions
C) An automation that deletes old data extensions, emails, and reports

3. Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used for import to a data extension?

A) Specify character encoding in import file.
B) Manage Files in File Transfer.
C) Configure Field-Level Encryption inimport file.

4. Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have beenthrough a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?

A) Reports - Journey Engagement
B) Datorama Reports - Journey Performance
C) Journey Builder - Journey History

5. Northern Trail Outfitters (NTO) wants to grow its number of email subscribers.
Which action follows best practices to increasesubscribers?

A) Send an email to NTO's entire customer database asking for referrals.
B) Collect emails at offline activities, including in stores.
C) Send an SMS to NTO's entire customer database with a link to subscribe.

Solutions: