2022 Marketing-Cloud-Administrator Question Bank: Free PDF Download Recently Updated Questions
Marketing-Cloud-Administrator Certification Exam Dumps with 137 Practice Test Questions
Marketing Cloud Administrator Certification Exam Requirements are as follow
A Candidate must have the knowledge of available features to end-users and the configuration options available in the Marketing Cloud. Applicants must be able to maintain the Marketing Cloud platform, meet common business requirements and perform administrative functions in the Marketing Cloud. Additionally, applicants must have three to six months' experience in administering a Marketing Cloud instance and previous experience in digital marketing.
The Salesforce Certified Marketing Cloud Administrator candidate must be able to demonstrate knowledge, skills and experience in the following areas:
- Management of subscriber data
- Configure Marketing Cloud products (manufacturers, studios)
- Knowledge of Marketing Cloud integration offers (FTP, API, MC Connect)
- Troubleshoot account setup and user request issues
- Identify best security practices for managing data, users and authorizations.
- Implementation of account configuration, including business unit structure, permissions and security.
- Account monitoring (super messages, users, activities) (audits, reports, notifications)
- Knowledge of the products and functions of the Marketing Cloud extension (Datorama, Interaction Studio, Audience Builder, etc.)
A candidate for this exam should not be familiar with programming languages or SQL / Developer activities.
There is no prerequisite for Salesforce Marketing Cloud Administrator certification.
To get more details visit:
Marketing Cloud Administrator Exam Reference
Registration procedure of the Marketing Cloud Administrator Certification Exam are as follow
In order to apply for the Marketing Cloud Administrator, You have to follow these steps
- Check the accuracy of the exam and the details of the program, click Pay.
- You will be sent an email confirming the purchase and registration.
- You will see a purchase confirmation screen. Click Finish.
- Click on Submit
- Select a test center.
- If you selected the supervised on-site exam:
- If you selected the supervised online exam:
- If you are interested in supervised online exams, consult all the system requirements in our help article: Online supervision: perform the exam remotely.
- Click the Save button for your preferred delivery method.
NEW QUESTION 62
While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?
- A. Apply the Marketing Cloud for AppExchange User option as well
- B. Apply the appropriate user mappings in the CRM configuration
- C. Apply the administrator and Marketing Cloud Administrator permission sets to user
- D. Reset al passwords to force new tokens
Answer: C
NEW QUESTION 63
Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year Where would the admin retrieve this information?
- A. Email Studio > Email > Tracking > Sends
- B. Analytics Builder > Reports > Email Send Report
- C. Studio > Email > Subscribers > All Subscribers
- D. Contact Builder > All Contacts > Email
Answer: B
NEW QUESTION 64
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilized to make this happen?
- A. Subscriber Keys
- B. Profile Center
- C. Publication Lists
- D. Send Logging
Answer: C
NEW QUESTION 65
When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.
What could explain this behavior?
- A. The user Is getting deleted from the AN Subscribers list
- B. Data in data extensions corresponding to the customer
- C. The user gets Added to a blocklist that causes an Enterprise level unsubscribe
- D. Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe
Answer: A
NEW QUESTION 66
What are two possible outcomes when "Send as Multipart MIME" is selected during the send process? Choose 2 answers
- A. A custom text version will be sent with your HTML email.
- B. An auto-generated text version will be sent with your HTML email.
- C. Open and click activity are tracked in either version.
- D. The email will avoid detection by various SPAM filters.
Answer: B,C
NEW QUESTION 67
Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
- A. Account Send Summary Report
- B. Email Performance Over Time Report
- C. Campaign Email Tracking Report
- D. Email Send Report
Answer: A
NEW QUESTION 68
Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take in order to create Send Classifications?
Choose 2 answers
- A. Define a Delivery Profile.
- B. Define a Subscriber -specific From Name.
- C. Define a Sender Profile.
- D. Define custom Reply Mail Management.
Answer: A,C
NEW QUESTION 69
NTO has been noting reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during a send?
- A. List Hygiene
- B. Engagement
- C. Authentication
- D. Content
Answer: A,C
NEW QUESTION 70
Northern Trail Outfitters (NTO) has the Discover Reporting Tool.
Which two report types could help NTO drive their mobile adoption strategy?
Choose 2 answers
- A. Time Between Send and Engagement
- B. Deliverability Complaint Rate
- C. Email Performance by Device
- D. Email Sending Performance Report
Answer: C,D
NEW QUESTION 71
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?
- A. Single Sign on Authentication
- B. Advanced Audit Trail
- C. IP Whitelisting
- D. Field Level Encryption
Answer: C
NEW QUESTION 72
Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams.
How could the Marketing Cloud admin ensure distinct data integrity across the regions?
- A. Separate regions into business units and apply Subscriber Filters
- B. Deploy separate Publication Lists for each region within one account
- C. Filter data view permissions at the subscriber level
- D. Deploy Multi-Org with a single Marketing Cloud Account
Answer: A
NEW QUESTION 73
How are publication lists used in the Marketing Cloud?
- A. To manage subscribers in guided and triggered email sends.
- B. To build dynamic content rules by subscriber type.
- C. To send communication to all subscribers, regardless of opt -in status.
- D. To allow subscribers to opt-down/out instead of unsubscribing from all.
Answer: D
NEW QUESTION 74
Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.
Which two terms would they add to their website to accomplish this?
Choose 2 answers
- A. Conversion/Cart Code
- B. Recommendation Code
- C. Collect Code
- D. Email Conversion Code
Answer: B,C
NEW QUESTION 75
Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database.
Which feature would allow NTO to monitor whether all records were added to the target data structure each day?
- A. Run Completion within the File Drop Automation
- B. RuntimeError within the File Drop Automation
- C. Notation Settings within the Import File Activity
- D. External Key within the Import File Activity
Answer: C
NEW QUESTION 76
Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year. What action should be taken to populate the Einstein Engagement Scoring Dashboard?
- A. Click Deploy and results are available immediately
- B. Click Activate and wait for an email notification
- C. Select one of the Predictive Algorithms then click Deploy
- D. Select the channels (Emails, Push, SMS) to report on then click Activate
Answer: C
NEW QUESTION 77
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?
- A. Parameter Manager
- B. Advertising Studio
- C. Personalization Builder
- D. Web and Mobile Analytics
Answer: A
NEW QUESTION 78
A Marketing Cloud admin is configuring the MarketingCloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders:
- Customers contains information about subscribers including Email Address, First Name, Last name.
- Orders contains information about the orders and includes the unique identifier of the customer In which two ways should the admin configure Data Designer to allow this data to be used within a Journey?
Choose 2 answers
- A. Link the Orders data extension to the Customers data extension using a Many-to-Many relationship
- B. Link the Customers data extension to the data model using Email Address
- C. Link the Orders data extension to the Customers data extension using a One-to-Manyrelationship
- D. Linkthe Customers data extension to the data model using Customer ID
Answer: C,D
NEW QUESTION 79
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