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Salesforce MC-Con-201 guide torrent - Salesforce Certified Marketing Cloud Next Consultant

Updated: Aug 20, 2026

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MC-Con-201 guide torrent
  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant

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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Platform Setup & Governance13%- Marketing Cloud Next environment setup
  • 1. Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets
    - Business Units and governance
    • 1. Content and user governance using roles and Enhanced CMS Workspaces
      • 2. Business Unit requirements
        - Domain authentication and authorization
        • 1. Self-service domain authentication
          • 2. Domain authorization for branded, authenticated email delivery
            Topic 2: Agentforce & AI Innovation11%- Marketing agents
            • 1. Campaign creation
              • 2. Content generation
                • 3. Audience segmentation
                  - Conversational messaging
                  • 1. Ongoing interactions across messaging channels
                    • 2. Customer engagement and response handling
                      - Predictive AI
                      • 1. Selecting appropriate predictive AI features
                        Topic 3: Data Modeling, Identity Resolution & Segmentation25%- Data 360 consumption and entitlements
                        • 1. Consumption-based entitlements
                          • 2. Impact of marketing automation design decisions on platform consumption and usage
                            - Identity Resolution
                            • 1. Linking multiple data sources into a unified profile
                              • 2. Configuring Identity Resolution
                                - CRM data ingestion and activation
                                • 1. Audience segmentation, activation, and content personalization
                                  • 2. Actionable Lists
                                    • 3. CRM objects and records
                                      - Data 360 data object concepts
                                      • 1. Connecting, harmonizing, unifying, and activating customer data
                                        • 2. Audience segmentation and content personalization
                                          Topic 4: Campaign Design, Flow Orchestration & Content30%- Landing pages
                                          • 1. Components and configuration required to build landing pages
                                            - Activation templates
                                            • 1. Configuring activation templates
                                              • 2. Selecting appropriate contact point values
                                                - Messaging data sources
                                                • 1. Selecting appropriate data sources for personalized customer data
                                                  - Flow orchestration
                                                  • 1. Trigger conditions
                                                    • 2. Flow elements and logic for business processes and messaging
                                                      • 3. Flow configuration settings
                                                        • 4. Flow types
                                                          - Personalization
                                                          • 1. AMPscript
                                                            • 2. Handlebars
                                                              • 3. Repeaters
                                                                • 4. Content variations
                                                                  • 5. Merge fields
                                                                    Topic 5: Analytics & Performance Insights8%- Reporting and analytics
                                                                    • 1. Selecting pre-built dashboards for reporting requirements
                                                                      - Marketing insights
                                                                      • 1. Surfacing marketing data and insights across the Salesforce platform
                                                                        Topic 6: Consent13%- Consent record management
                                                                        • 1. Creating, managing, and updating consent records
                                                                          - Consent banners
                                                                          • 1. Configuring consent banners on marketing landing pages and external pages
                                                                            - Consent management concepts
                                                                            • 1. Role of consent in customer engagement and compliance
                                                                              - Platform consent objects
                                                                              • 1. Purpose and relationships of consent objects

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