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CMA Category-Manager Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Category Assessment & Strategy | 25% | - Category Definition, Segmentation & Role - Root Cause Analysis & Insight Generation - Category Health Measurement |
| Topic 2: Professional Standards & Communication | 10% | - Ethics & Legal Implications - Fact-Based Storytelling & Presentation |
| Topic 3: Tactical Planning & Execution | 25% | - Efficient Assortment Development - Space Management & Store Clustering - Pricing Strategy & Analysis - Promotional Strategy & Evaluation |
| Topic 4: Business & Supply Chain Knowledge | 15% | - Retailer Economics & Profitability - Supply Chain Principles |
| Topic 5: Data Competency & Analysis | 25% | - Panel Data & Advanced Analytics - POS Data Analytics - Shopper Data & Geo-demographic Analysis |
CMA Certified Professional Category Manager (CPCM) Sample Questions:
Question 1
What are the primary data sources for shopper insights?
A. Retailer Loyalty
B. Retailer Loyalty Data, Syndicated Panel Data, Syndicated POS Data and Retailer Loyalty Data
C. Retailer Loyalty Data, Syndicated Panel Data and Syndicated POS Data
D. Retailer Loyalty Data and Syndicated Panel Data
Question 2
What does the metric 'Household Penetration' measure in market-level shopper dynamics?
A. The proportion of a household's total spending allocated to a specific product category.
B. The percentage of households within a defined group or market that have purchased a specific product category within a given timeframe.
C. The average number of products purchased by each household within a specific category over a given timeframe.
D. The total revenue generated by a specific product category across all households in a market.
Question 3
The simplest form of regression analysis is _____, where the relationship between variables is modeled as a straight line.
A. Linear Regression
B. Decision Tree Regression
C. Quantile Regression
D. Polynomial Regression
Question 4
Which of the following methods is used to collect Shopper Data at the point of sale?
A. Shipping products from manufacturers
B. Tracking mobile devices in households
C. Scanning items at checkout typically tied to Household Loyalty Cards
D. Analyzing online search queries
Question 5
Which of the following is a key component of the science of assortment planning?
A. Shelf space optimization
B. Creative packaging design
C. Consumer Decision Trees
D. Future trend speculation
Solutions:
| Question 1 Answer: C | Question 2 Answer: B | Question 3 Answer: A | Question 4 Answer: C | Question 5 Answer: C |



