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GInI Certified Innovation Professional (CInP) Sample Questions:

1. Several very large businesses have in recent years turned to running campaigns on crowdfunding sites- platforms traditionally reserved for entrepreneurs trying to raise funding to launch modest businesses. The main reason these large businesses use such platforms is that it allows them to market-test some of their more radical innovations by seeing how much attention, excitement, and buzz they generate on these sites.
Select one correct answer from the list:

A) Gain extensive free marketing for their radical new innovations
B) Market-test some of their more radical innovations by seeing how much attention, excitement, and buzz they generate on these sites
C) Generate extra revenue on the side to augment their main sources of revenue
D) Give their brand " street cred " for being truly innovative

2. When initiating a brainstorming session, the facilitator would pose 2-3 questions to frame the challenge and thus establish the context for the session.
Select one correct answer from the list:

A) Create a tone
B) Create motivation
C) Establish the context
D) Set the pace

3. A well-developed Opportunity Analysis will uncover for a business both _____.

A) good opportunities and bad opportunities.
B) unmet and unarticulated opportunities.
C) currently untapped opportunities and future potential opportunities.
D) tangible and intangible opportunities.

4. Rewards generally involve either cash prizes or high-value material prizes.
Select one correct answer from the list:

A) cash prizes / high-value material prizes
B) letters of appreciation / certificates of accomplishment
C) new cars / vacation homes
D) promotions / salary raises

5. In Technology Scouting, scouts must focus on what the technology is, how it works, and how it has been used to date and from that conceive new ways their business can use the technology, which can be a departure from how it has been used elsewhere in the past.
Select one correct answer from the list:

A) How cool the technology looks and how well it will impress their customers
B) Whether or not they think their competitors will ever use this technology
C) The least expensive way to adapt the technology
D) What the technology is, how it works, and how it has been used to date

Solutions: